Email marketing: The process of advertisement of a product, service, or brand through electronic mail is called Email marketing. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.However, the term is usually used to refer to:-

• Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and rapid business.


• Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.


• Adding advertisements to email messages sent by other companies to their customers, and


• Sending mail messages over the internet, as email did and does exist outside the internet.

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how define success, One can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.

Advantages of Email marketing:

1. Relatively low cost of fulfillments: - The physical costs of email are substantially less than direct mail.


2. Direct response medium encourages immediate action: - Email marketing encourages click through to a website where the offer can be redeemed immediately this increases the likelihood of an immediate, impulsive response.


3. Faster campaign deployment: - Lead times for producing creative and the whole campaign lifecycle tends to be shorter than traditional media.


4. Ease of personalization.-It is easier and cheaper to personalize email than for physical media and also than for a website.


5. Options for testing: - It is relatively easy and cost effective to test different email creative and messaging.


6. Integration:- Through combining email marketing with other direct media which can be personalized such as direct mail, mobile messaging or web personalization, campaign response can be increased as the message is reinforced by different media.

Features of Email marketing:

• Email templates.


• Upload or import content.


• Easily upload images.


• Pop and inbox previews.


• Email personazation.


• Advanced Html editing.


• Anchor list.