The issue of Search Engine Optimization (SEOs) has never missed from any discussion on internet marketing. Granted to say, many call the internet the innovation of the century, and that SEO is the tool that will ensure online marketers cut a niche in this platform. There are many ways that site administrators use to increase the ranking of their sites to ensure there are more visitors. However, if you have not been getting the desired results with your attempts to find backlinks, it is time you tried the Google webmaster tools. There is no denying that link popularity is the key to your site’s success and Google webmaster tools will assist you get exactly that.

For starters, Google webmaster tools are a unique way of getting data about various aspects of your website. As they say, information is power and when you get this data from the Google webmaster tools, you will have made the first step in refining your site to gain a higher search engine ranking. Getting an account before you can use the Google webmaster tools is child’s play as all you need is to visit the site and feed your site’s address. After verifying your site with the details required, you will then upload your site map or any page with the links you want to check. Remember that Google webmaster tools will be checking various features of the site such as keywords, Meta tags, and links, among others. Ensure your site is well fine tuned for you to maximize the Google webmaster tools.

The information you get from the Google webmaster tools includes the number of links to your site. This was previously ahead ache for most administrators. Google webmaster tools will highlight the dead links among other errors such as malwares and crawl errors. These error reports can save your site a lot of trouble especially in this age where malicious hackers can include competitors who want to bring your site down. When you remove the threats reported by the Google webmaster tools, you will make your site more user friendly. With Google webmaster tools you will protect your site from becoming virus infected. Remember however popular your site is, no one wants to risk viruses on their computers.

The keywords are another feature that the Google webmaster tools emphasize on. These are important as they determine the flow of traffic to your site. By pointing out the popular keywords, you will be able to optimize on it to ensure more visitors are checking the content you have on your page either from the keywords or the quality backlinks that you have. Incoming links and keywords are closely related because initially, the user will use the internet to search for various keywords. When they are directed to sites that are backlinked to yours, they will end up on your site. Yes, there you have it, the Google webmaster tools is a free ticket to your site’s higher ranking, try it and you won’t turn back!


Sandra Engdahl is the author of this article on Webmaster Tools. Find more information about On Google Webmaster Tools here.