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How Internet Merchant Accounts can make the Most of your Web Startup


By: Jim Hildebrand   
Date Added : April 21, 2011 Views : 267


If you are looking to start a business on the web, then you are already
on the right track. Web sales are growing across the board, and getting
in now will do a world of good to help your business expand and prosper
into the future.

But running your own business, whether it be a
bricks and mortar storefront or a company exclusive to the web,
involves a whole lot of hard work. In the end, it's worth it to be able
to run your own show, but every little bit of support can help.

One
way you can help your business is by signing up for a specialized
Internet merchant account. With a merchant account provider, you will
have access to a whole world of possibilities that will benefit your
business.

Shopping Around

There are many different
merchant account providers out there, so you'll want to be sure to take
your time and find the one that is right for you. Call around and ask a
lot of questions about what services and deals they can offer to create
a custom plan for your business.

Getting Started

One
of the most productive ways that an Internet merchant account can help
your business is through credit card processing. But before you can do
this, your business will need to have a business checking account.

This
account is necessary so that your merchant account provider has
somewhere to transfer all of the money when someone makes a payment on
your website.

How it Works

When you begin to set
up credit card processing, your account provider will help you set up a
link through your website. From there, the customer will enter the
appropriate credit card information to be transferred to your account
provider.

There are several different ways that your clients can
enter their information, and it all depends on your preference. They
can either do it using a secure web-based form, or else they can use
specialized shopping cart software. Talk to your provider about the
different options that might be right for you.

Regardless of the
entry method, the result is the same. Their credit card number will be
encrypted by your provider and then sent safely to both the customer's
bank and the merchant account's bank. Once that payment is approved,
the money will be deposited directly into your business's bank account.

Safety and Security

One
of the most important things to you, your customers, your account
provider and the credit card companies is always the security of the
credit card information. Many businesses and customers are wary about
online transactions because of the threat of fraud, and that is why
account providers do everything in their power to insure the safety of
all transactions.

They do this in several ways. First, they
offer full PCI compliance for all transactions. PCI compliance is a set
of rules for everyone involved in the credit card industry. The idea
here is that if you follow these specific and detailed instructions,
everything should go through safely and securely.

But many
account providers will take it one step further. Ask your provider
about whether or not they offer fraud detection software to help
enhance your feeling of safety.

What Can Benefit?

Just
about any business that sells something online can benefit from credit
card acceptance through a merchant services account. The vast majority
of sales conducted over the Internet are paid for with a credit card.
If you make your clients send you cash or a check in the mail, you are
going to miss out on a whole world of business.

Online Auctions

Conducting
specialized online auctions is a great solution for many stores to get
the highest price for their merchandise. When you sign up for a
merchant services account, they can help you to handle these
complicated transactions and get the best price possible.

Of
course, many different online stores may not necessarily need, or
benefit from, online auctions. For example, if you sell industrial
rolls of duct tape, you probably don't need to auction them off. This
is because duct tape is a pretty common product to find. There is no
reason to pit consumers against each other for something that they can
just order easily from another business.

But if you deal in
items that are rare or collectible, you can and should consider running
an online option. Not only can this help you to raise the price of an
item, but by being online, you can auction it off to people from around
the world. This is fantastic for companies that deal in antiques, rare
baseball cards or anything else where there is a group of people
interested in the rarities that you provide.

Putting your
business on the web is a great first step towards surviving in today's
cutthroat marketplace. The next step is signing up for an Internet
merchant account. After that, you can focus on crafting your business
so that it will continue to succeed as time wears on.




Jim Hildebrand is a freelance writer who writes about a range of topics including choosing an internet merchant account.

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