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What Traditional Marketing Materials are still Effective Today?


By: Gary Maxwell   
Date Added : June 22, 2011 Views : 306


Business owners are constantly on the lookout for new and more affordable marketing tools. It seems though that most businesses go for online marketing techniques today. With the start of the digital age, the market suddenly saw an increase in modern marketing techniques, which seemed to business owners the most viable marketing option today. Not everyone though uses the Internet or trusts the online market these days. If most of your customers belong to these non Internet users, you don’t have any other option but to use traditional marketing techniques.

There are actually several traditional marketing tools you can use to reach out to non Internet users. Here are some of them:

1 – Postcards. This is perhaps among the most conventional marketing tools used in business today. These cards are simple and don’t require a lot of investment in order to deliver your message to your customers. With the right design and message, you can be sure to get people to check out your business. Of course, you need to ensure that your cards are sent to the right people to you don’t waste money on unprofitable customers. Post cards don’t really require a lot of investment. Even with a minimal budget, you can already create the best cards.

2 – Business cards. Even with the introduction of modern marketing techniques, business owners still need the business cards. People still ask for them when getting contact details, and you would not want to miss of the opportunity to get new contacts. This makes it important to still have paper business cards with you. Just like post cards, these cards don’t also require a lot of investment. You simply have to ensure your cards are well designed so people are drawn to them easily.

3 – Coupons or special promos. Nothing can attract attention better than an enticing coupon printed at the back of your business card or postcard printing. People are constantly on the lookout for coupons, sales, and special promos. If you include one in your materials, this would surely increase the chance of your materials getting kept. This will also help increase the sales in your business. Even a small discount could already do wonder to your business, so make it a point to include one in your materials. Just be sure to put a deadline in your promos so people will be encouraged to take action at once.

4 – Thank you notes. When people feel satisfied and valued, they are likely to come back to your business. Make it a point to thank your customers after every successful sale. If they have complains thank them as well. Show them that you take this matter seriously to help you device ways that will improve your service to them. You can do this by personally thanking your customers or sending them thank you cards. Don’t waste any opportunity you get to thank your customers. This can be your ticket to success.

When it comes to business, it is important to do what works. Don’t just use a marketing tool just because everybody else is using it. You still need to keep your business and your customers in mind. If you do this, you can effectively pick the best and most cost effective tool for your business.

Author Resource: Gary Maxwell is a postcard artist focused on internal illustration. Born and raised in Colorado, He is currently a freelance for postcards and designer promoting postcard printing.

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